Who runs The Loop?
One person, real websites — and everyone I work with becomes part of the loop.
About
The face behind the studio.
This started at UW-Madison, where a web development course turned into something I couldn't put down. What I discovered was that building websites is about a lot more than what you see on the surface — it's about helping businesses build real brands and identities that connect with people.
Every project I take on is a collaboration. I listen first, design second, and stay in the loop long after launch. The process is intentionally iterative — we go back and forth until every detail feels right and every page feels like you. No templates, no guesswork, no hand-off and goodbye.
Businesses deserve websites that feel personal and professional without the enterprise price tag or the jargon. That's what I'm here for.
Education
BBA in Finance & Entrepreneurship
University of Wisconsin–Madison
2022 – 2026